The day after the Thanksgiving Day on
the fourth Thursday in November is popularly believed to be the biggest
and the busiest shopping day of the year in the United States. The
festive mood that starts with the Thanksgiving Day continues throughout
December because the intense crowds begin their Christmas shopping from
this day afterwards.
The day after Thanksgiving is the day when millions of the people of
the United States enjoy a rare Friday off after celebrating the
Thanksgiving Day. Taking the advantage of this off they get sufficient
time to head for the shopping malls in their cities to start their
shopping for the Christmas season.
The day after the Thanksgiving Day, that is the fourth Friday in
November, is known as the 'Black Friday' in the retail industry in the
United States. Because on this day all the retailers hope that their
sales figures will move out of the red and into the black. Therefore for
almost all the retailers in the United States the day after Thanksgiving
has very special significance.
According to the International Council of Shopping centers, the day
after Thanksgiving is not the busiest shopping day of the year in the
United States.
Their records disclose that it is the Saturday before the 'Christmas'
when the last-minute shoppers hit the stores and make this day the
busiest shopping day of the year. The highest sales day is usually
either the last Saturday before Christmas or December 23.
They figure that the 'Black Friday' generally ends up ranking as the
fifth biggest shopping day of the year, behind the four days comprising
the two weekends before Christmas. The day after the Thanksgiving Day is
considered one of the busiest days in terms of traffic but not in terms
of sales or the dollars spent by the public.
  
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